Content Marketing and SEO Specialist
Job Summary
We are seeking a Content Marketing & SEO Specialist to drive brand visibility, lead generation, and customer engagement through strategic content creation and search engine optimisation. This role is ideal for a content professional with a strong understanding of the healthcare and medical device industry, regulatory compliance, and digital marketing best practices.
Essential Skills
Proven experience in content marketing, SEO, and digital strategy, ideally within healthcare, medical devices, or pharmaceuticals (but not essential).
Strong writing, editing, and storytelling skills with the ability to translate complex medical information into clear, engaging content.
Expertise in SEO tools (Google Analytics, Search Console, SEMrush, Screaming Frog).
Ability to manage multiple projects, collaborate with cross-functional teams, and meet deadlines.
Familiarity with content management systems such as, WordPress, Craft, Umbraco.
Desirable Skills
Experience in patient engagement strategies, healthcare content marketing, or medical writing.
Familiarity with CRM systems, and digital campaign management.
Awareness of healthcare regulation (medical device regulations, NHS guidelines) and ethical marketing practices.
Basic design skills preferable but not essential – Canva, Photoshop, Illustrator.